The Social Media Marketing Nigeria Conference 2014 (SMMN)

About SMMN

The SOCIAL MEDIA MARKETING NIGERIA conference 2014 plans to be the greatest social media marketing conference ever held in Nigeria. Attendees will rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities.

This A-list event attracts and has in attendance stakeholders: like Business Owners,  Company Executives and (Online) Influential Personalities -like highly ranked bloggers , social media trend setters, opinion leaders and trend followers.

Who Should Attend?

Attendees of the SMMN include the likes of: Social Media Portfolio Managers, Communications and Marketing Specialists, Content Marketers, Brand Specialists, Online Marketers, Web Designers, Head Marketing Personnel and Business Managers.

In short, attendees encompass individuals and companies (irrespective of size and in all types of businesses) who use social media to build their businesses and those who don’t for now!

Some of the Industries that will be represented at the SMMN are:

•           B2B

•           Consumer Packaged Goods

•           Media

•           Entertainment

•           Education

•           Government

•           Non-profits

•           Startup Companies

•           Software and Technology

•           Finance

•           Health Care

•           Small Business

•           Professional Services and more.

Why You Should Attend

The conference focuses on practical and applicable solutions with ‘take home’ packages that can be easily applied and immediate results will be derived.  SMMN 2014 Conference is a ‘one hall, one stand conference’.  

No panel. No need of an attendee wondering and worrying if he/she has missed a good session.

We curate so you don’t have to. 

Also, each attendee gets a certificate.

Event Details:

Date:  29^Th of November 2014

Time: Arrival 8:30 am –Departure 4:30pm

Venue: Lagos Chamber Of Commerce and Industry, Beside MKO Gardens, Ikeja, Lagos

Speakers: 

• Jérémy Doutté: CEO at Jumia Nigeria

• Chisom Ohuaka: CEO Orange Academy

• Sanna Bengtsson: Marketing & Communications Lead Mara Online

• James Abinibi: CEO Abinibi Multimedia

• Daniel Malik : CEO Tradersball.com

I also had a chat with Daniel Malik, CEO Tradersball, discussing more on the state of social media marketing in Nigeria and the purpose of the SMMN conference.

Esther: Tell us briefly about the organizers of the SMMN, Tradersball

Daniel Malik: TRADERSBALL is an online brand communications agency based in Lagos, Nigeria. We have worked with businesses large and small from around the world and discovered that when it comes to online marketing, the same common mistakes are being made by companies time and time again.

Working with Tradersball means you will:

• Unlock your true business potential, grow your online brand and increase sales by avoiding common online marketing mistakes

• Tap in to a pool of creative talent to make your online marketing more exciting and above all, far more effective

• Save time by working with one company that has the experience you need in print, web, digital and social media

• Save money with discounts of up to 30 percent on Africa's best wholesale online pricing

• Manage and grow your business with online marketing software, brand strategy and marketing workshops

Esther: What is the intention of the organizer? What impact does Tradersball hope this conference will make in the Nigerian business environment.

Daniel Malik: We’ve had seven seasons of training this year where big organizations like Bank of Agriculture, Chi Limited and likes attended.  With our research we discovered that so many brands still lack the real knowledge of what social media marketing or online marketing really is. Our aim for this event is to make sure participants go back to their offices on Monday, ready to transform their social media platforms for the good of their various organizations.

Esther: Do you think Nigerian businesses are fully using social media for the development of their businesses? Yes, many are on social media platforms and there’s so much buzz. But are we really taking advantage of the benefits that social media bring us?

Daniel Malik: Like I said earlier, businesses lack the real knowledge of what social media marketing is, sure almost every brand is online but are they really online? As a brand you need to know where your target market resides online.  Everyone wants to be on Facebook but will Facebook work for every brand?  Some brands should be on Linkedin and make use of Slideshare but instead they have built a hut for themselves called a Facebook page. Do not get me wrong, having a facebook page is awesome but I am only saying that identifying the right social media network is very important.  This shows you some mistakes that are made by Nigerian businesses.  Nigerians really want to use social media but some basic knowledge are missing and that’s why we are putting together this event.

Esther: Also, do you think social media is for every brand/business? How can a brand/business determine if it should be on social media?

Daniel Malik: I am not surprised when I see people advertising email lists or things like “I can increase your Facebook followers by 10,000 likes…” and sure they will but you can only increase by fans and not followers.  You need followers to engage with you. People keep making this mistake.  Engagement, brand storytelling, and graphics can really generate followers for you. Instead of you just paying people to get you likes, employ agencies to create strategies for you. We do that at Tradersball.

For further enquiries, table reservations and sponsorship, call: 08179852082, 07088537842. 

Social Media Handles: 

Linkedin: Tradersball

Facebook.com/Tradersball

Twitter.com/Tradersball

Instagram.com/Tradersball